The US tech giant has been forced to allow users to opt out of personalized advertising to comply with the bloc\u2019s digital regulations<\/p>\n
Meta has been forced to change its advertising policy in the EU, the European Commission has announced.
\nThe move comes after the Facebook and Instagram owner received a \u20ac200 million ($233 million) fine in April under the bloc\u2019s Digital Markets Act (DMA) for failing to provide users with a lawful choice over data-driven advertising.
\nThe Commission stated on Monday that starting next year, Meta will allow users in the EU to opt out of data sharing for personalized ads, adding that this will give consumers \u201cfull and effective choice\u201d over how their information is used. Brussels added that it will seek feedback from Meta and other stakeholders once the changes are implemented.
\nA Meta spokesperson has acknowledged the Commission\u2019s announcement while defending the company\u2019s existing business model, stating that \u201cpersonalized ads are vital for Europe\u2019s economy.\u201d The spokesperson also said the company believes its current practices already comply with the DMA.
\nThe policy shift comes as tensions between Washington and Brussels over digital regulation have escalated in recent months. US officials have repeatedly criticized the EU\u2019s enforcement actions against American tech companies, arguing that the bloc\u2019s rules amount to overregulation.<\/p>\n
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EU\u2019s X fine a \u2018violent attack\u2019 on free speech \u2013 French party leader<\/p>\n
Earlier this month, the EU also issued its first non-compliance decision against Elon Musk\u2019s platform X, fining it \u20ac120 million ($140 million) for alleged violations of the Digital Services Act\u2019s clause on deceptive design practices.
\nUS Secretary of State Marco Rubio condemned the ruling as \u201can attack on all American tech platforms and the American people\u201d while US Vice President J.D. Vance accused Brussels of punishing X \u201cfor not engaging in censorship.\u201d
\nMusk responded by labeling the EU a \u201cbureaucratic monster\u201d and calling for the bloc to be \u201cabolished.\u201d
\nThe European Commission has defended its actions, stating that rules on data use, transparency, and user protection apply equally to all firms operating in the EU. European Council President Antonio Costa has also defended the EU\u2019s regulatory autonomy, saying that the bloc\u2019s digital rules reflect its own democratic model and understanding of free speech.<\/p>\n","protected":false},"excerpt":{"rendered":"
The US tech giant has been forced to allow users to opt out of personalized advertising to comply with the bloc\u2019s digital regulations Meta has been forced to change its…<\/p>\n","protected":false},"author":1,"featured_media":24036,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[4,6,3],"tags":[],"class_list":["post-24035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-environment","category-politics"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t