The Los Angeles Designer Who Wants His Wolf-Owl on the Moon

Mongolia’s state-led cultural branding has produced mixed results. Jesse Gilbert, a Los Angeles founder, thinks a mythical wolf-owl, a rooftop ger and lunar ambitions can do better. In 2017 Jesse Gilbert bought wowls.com for a brand that did not exist. Nine years later WOWLS is a pre-order storefront, AI-rendered concepts and a stated lunar-mascot ambition. Mongolia Weekly recently talked with Jesse. What is a WOWLS? Part wolf, part owl, hatched from a story Gilbert invented about a Siberian…